Apivita My Color Elixir

Apivita My Color Elixir is a permanent, ammonia-free hair colour that paves the way to the luminous shade you’ve always dreamed of. Its wonderfully creamy texture means it won’t drip or run during application, while respecting the natural balance of your scalp.

It gives your hair a brilliant, natural-looking colour with no visible grey hairs, and thanks to COLOR MAGNET technology, the result stays locked in for long-lasting wear.