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Concept
A beautiful hairstyle in minutes with the hot air brush
The Concept Elite VH6040 Ionic Infrared Boost hot air brush gives you gorgeous hair quickly and without pulling. It offers 3 modes, from gentle blow-drying to heating with ionization and infrared light, so you can create your dream hairstyle in just minutes. You can use it on both dry and wet hair.
Infrared light is the secret to its protection and speed. It penetrates the hair, locks in moisture, and prevents damage. The ionizer, meanwhile, hydrates, smooths, and removes static electricity from the hair, preventing frizz, making styling easier, and eliminating unwanted odors.
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