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HERMÈS
THE CREATION
In 2013, perfumer Jean-Claude Ellena put his personal stamp on Bel Ami with a new key ingredient: vetiver.
OLFACTIVE NOTES
Bel Ami Eau de Toilette, a composition with leather and woody notes, reveals an unexpected twist by blending the intensity of vetiver with the depth of leather and the sensuality of labdanum cistus.
THE BOTTLE
Inspired by vintage car lanterns, the flacon is finished with a black cap that evokes the rounded helmet of knights. The label on the back – an iconic element of the Profumi-Fondatori collection – features an illustration by Philippe Dumas.
THE PROFUMI-FONDATORI COLLECTION
The Profumi-Fondatori collection draws inspiration from the house’s heritage. Each creation encapsulates the world of Hermès in a name, a fragrance, a colour. Over the years, Hermès has written the pages of a bold perfumery born from encounters with extraordinary perfumers.
Without overturning the codes of the past, but preserving the same balance, the same assertive elegance, the same classic structure, Jean-Claude Ellena writes his personal vision of Bel Ami under the sign of a new raw material: vetiver. From chypre leather to woody leather: today, the radiance of a warm, woody, green and slightly smoky vetiver takes over from yesterday's patchouli.
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