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it's a 10
When you wash your hair, shampoo opens up the hair's surface structure — the cuticle. That's why it's important to follow up with a conditioner to seal the cuticle back. This is exactly what it's a 10 Miracle Daily Conditioner does. Besides closing the hair fibers, it nourishes, hydrates and softens them, giving you the beautiful, shiny, healthy hair you deserve. It protects against mechanical damage and dryness, smooths the surface, and makes detangling and styling easier.