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John Frieda
A care for blonde hair that needs color revival and extra shine
Brighter, more radiant blonde hair is within your reach. John Frieda Go Blonder Lightening Shampoo gently cleanses hair while enhancing its natural shine and supporting a gradual lightening effect – with visible results from the very first use. Thanks to its citrus botanical complex, it helps strengthen the hair fiber and remove buildup, leaving blonde hair fresh, soft, and naturally luminous.