L’Oréal Paris Eccellenza Pure Blonde

Want a brilliant, long-lasting hair colour, cover white hair, or completely change your hair colour? L’Oréal Paris Eccellenza Pure Blonde permanent hair dye gives you the result you want. It delivers an intense colour tone and radiant shine, but unlike semi-permanent dyes, colouring products and shampoos, it won’t wash out or fade gradually, ensuring perfect colour for many weeks. The pigment-rich formula penetrates deep into the hair fibre, guaranteeing a long-lasting chromatic effect that fades slowly, as well as perfect coverage of grey hair. Whether you want to even out your natural hair colour or change it completely, this permanent dye won’t disappoint.