L’Oréal Paris Préférence Vivids

When you want to treat yourself to a high-quality permanent colour based on 50 years of expertise, this is the product for you! With L'Oréal Paris Préférence Vivids hair dye, you get the shade you desire, protected from fading. The colour makes the whole application more pleasant thanks to its fragrance with amber floral notes, and since it contains a UV filter and flower oils, it delivers a dazzling luminosity that beautifully reflects light.