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SeventyOne
Harmful UV rays strip hair of its shine and healthy appearance. They break down keratin, the basic building block of the hair fiber, irreversibly damaging its structure. The protective product SeventyOne Siren's Secret gives your hair and scalp the same care that sunscreen provides for your face and body. It wraps hair in a thin film that acts as a barrier, preventing harmful radiation from reaching the hair fiber. It helps keep sun-exposed hair hydrated, full of vitality, and damage-free.