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Shu Uemura
For thousands of years, Japanese women have relied on rice water to wash their hair – the yu-su-ru ritual that gives Japanese women beautiful, strong, and shiny hair. Shu Uemura Izumi Tonic conditioner was inspired by this traditional ritual.
Its light, creamy texture, enriched with rice water and proteins, nourishes fragile, thinning, and damaged hair, strengthens its structure, and helps add volume. It leaves hair hydrated, naturally shiny, and with fewer split ends.
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