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Shu Uemura
The restorative benefits of rice water for healthy, fuller hair
Inspired by Japanese hair care tradition, give your hair the nourishment it deserves. Shu Uemura Izumi Tonic restructuring shampoo gently removes all impurities and excess oil from the hair while maintaining its natural moisture balance.
The formula is enriched with rice water from Japan's Hyogo prefecture, following the popular Japanese yu-su-ru ritual where women used rice water to wash their hair. Known for its regenerating effects, it helps smooth damaged hair fibers and add thickness to weakened strands. Plus, your senses will be captivated by a refreshing scent that blends fresh citrus notes with the woody aroma of musk.
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