Wella Professionals Color Xpress

Want a long-lasting brilliant hair color, perfect gray coverage, or a complete hair transformation? Wella Professionals Color Xpress permanent hair color delivers the results you're looking for. It gives hair an intense, vibrant shade and radiant shine, but unlike semi-permanent dyes, color-depositing products, or color shampoos, it won't wash out or fade gradually. You'll enjoy perfect color for weeks on end. The pigment-rich formula penetrates deep into the hair fiber, ensuring a durable color effect that fades slowly, with excellent gray coverage. Whether you want to even out your natural color or change it completely, this permanent hair color will not disappoint.